For over 50 years the true goldsmith tradition

Our story begins over 50 years ago, when *** Simonelli founded the goldsmith’s lab in which he proposes repair services and custom work for third parties. Its artisan expertise, combined with skills in the treatment of noble metals, soon turn the activity into a point of reference for the most prestigious jewelers in Rome, always looking for reliable partners and quality services for their customers.

Massimiliano Simonelli inherits his father’s love for the art of gold and, after learning the secrets of the trade, he specializes in embedding, increasing the professionalism of the family workshop. From his hands and his creative flair take shape the first Gioelli Simonelli collections, sold successfully in many jewelers in Italy and abroad.

Birth of the store and new creative challenges

The launch of the original Gioelli Simonelli creations, between the 90s and 2000s, coincides with the expansion of the offer of processing: thanks to the contribution of new collaborators, the workshop will run from now forward any type of intervention, and treatment of precious metals, in particular diamonds, sapphires, rubies and emeralds.

The will to come into direct contact with the end customer, listening to his wishes and his needs, is the stimulus to turn the laboratory into a real retail store. This is how our boutique in Rome was born, a place designed to welcome and show our craftsmanship quality.

The historic collaboration with companies and wholesalers are now complemented by a service aimed at private customers, for which we design custom-made and manufacture personalized jewelry. Always looking for new creative challenges, Gioelli Simonelli continues its evolution by combining gold processing to particular materials and aiming to experiment combinations of products and outside the box matchings.